Employer Branding Summit
For the first time in Bulgaria, an employer branding summit of global scale is here - bringing together the best minds in talent attraction, engagement and retention.
Book your spot nowATTRACT.
ENGAGE.
RETAIN.
The Employer Branding Summit isn’t just an event. It’s where bold ideas shape better workplaces. A one-day immersion into real-world employer branding, led by speakers with expertise in working with Coca-Cola, Booking, Mars, JetBrains, HubSpot and beyond.
No fluff. No generic keynotes. Just global expertise, meaningful connections, and insights that drive real impact—before, during, and long after the summit.
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Why you should attend?
We created this summit for changemakers in people, culture, and brand. Here, employer branding isn’t just discussed, it’s redefined through real expertise, meaningful connections, and hands-on case studies. Expect a space where strategy meets action, ideas spark change, and global insights turn into local impact. Welcome to something different.
Book your spot nowConference 2022
In 2022, Makers brought together 500 creators, sparking collaborations that led to groundbreaking digital projects.
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Conference 2022
The 2023 conference expanded globally, connecting creators worldwide and fostering innovation across diverse digital fields.
Agenda
Dinner
End the day networking over a gourmet dinner, connecting with fellow creators in a relaxed, elegant atmosphere.
Opening
Kick off the conference with an energizing opening ceremony featuring live performances and an inspiring welcome address.
Consultations
Attend personalized consultation sessions with industry experts to gain insights and advice on your digital projects.
Keynote
Be inspired by our keynote speakers as they share their success stories and visions for the future of digital creation.
Dinner
End the day networking over a gourmet dinner, connecting with fellow creators in a relaxed, elegant atmosphere.
Day 1 - Friday Nov, 8
Day 2 - Saturday Nov, 9
Day 3 - Sunday Nov, 10
Opening
Kick off the conference with an energizing opening ceremony featuring live performances and an inspiring welcome address.
Consultations
Attend personalized consultation sessions with industry experts to gain insights and advice on your digital projects.
Keynote
Be inspired by our keynote speakers as they share their success stories and visions for the future of digital creation.
Dinner
End the day networking over a gourmet dinner, connecting with fellow creators in a relaxed, elegant atmosphere.
Agenda
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Dinner
End the day networking over a gourmet dinner, connecting with fellow creators in a relaxed, elegant atmosphere.
Opening
Kick off the conference with an energizing opening ceremony featuring live performances and an inspiring welcome address.
Consultations
Attend personalized consultation sessions with industry experts to gain insights and advice on your digital projects.
Keynote
Be inspired by our keynote speakers as they share their success stories and visions for the future of digital creation.
Dinner
End the day networking over a gourmet dinner, connecting with fellow creators in a relaxed, elegant atmosphere.
Day 1 - Friday Nov, 8
Day 2 - Saturday Nov, 9
Day 3 - Sunday Nov, 10
Opening
Kick off the conference with an energizing opening ceremony featuring live performances and an inspiring welcome address.
Consultations
Attend personalized consultation sessions with industry experts to gain insights and advice on your digital projects.
Keynote
Be inspired by our keynote speakers as they share their success stories and visions for the future of digital creation.
Dinner
End the day networking over a gourmet dinner, connecting with fellow creators in a relaxed, elegant atmosphere.
Speakers
Keynote Speakers
Industry leaders will share global expertise & cutting-edge employer branding strategies.
Bryan Adams
Bryan Adams is one of the most influential voices in global employer branding.
As the CEO of Ph.Creative and co-founder of Happydance Academy, Bryan has helped define the modern EB landscape through his strategic work with brands like Apple, Nike, and GVC, and by co-authoring the game-changing book Give & Get Employer Branding.
Maria Busmayer is Employer Branding Manager at Revolut, where she leads global strategies to attract top tech talent through creative campaigns, events, and reputation-building initiatives. Having grown her career in employer branding, she previously built the EVP and employer brand strategy at Glovo, establishing a solid foundation for the company’s identity as an employer. At Revolut, Maria focuses on scaling strategy and harnessing creativity to connect with talent worldwide. Passionate about design and storytelling, she thrives on bringing bold, beautiful ideas to life in a fast-moving, dynamic space.
Maria Busmayer
Jake Bustos is a global HR leader with over a decade of experience in employer branding, early careers, and talent strategy across Europe, Asia, and the Middle East. Based in London, he leads the Employer Brand & Early Careers center of excellence for The Coca-Cola Company in Europe, driving strategies to attract, develop, and retain next-generation talent. Recognized internationally, he was named 2024 Global Employer Brand Leader of the Year by Kantar and 2022 People Leader of the Year by Coca-Cola BIG. Known for his purpose-driven approach, Jake brings energy, creativity, and a commitment to sustainable, long-term impact.
Jake Bustos
Chris Woods helps companies build employer brands that actually connect with people. As the European Recruitment Marketing Lead at Mars, he focuses on crafting campaigns that feel human, inclusive, and memorable – not just polished. He believes the best work happens when storytelling meets strategy, and when people feel seen, not just targeted.
Chris Woods
Katalina Vega Bautista is the EMEA & APAC Partnerships Lead at Humand, an HR tech platform helping companies build strong cultures and streamline processes. With 6+ years in SaaS, digital marketing, and advertising, she has driven growth at Uber and Mercado Libre. Now based in Barcelona, Katalina is expanding Humand’s global partner network, championing innovative, people-first HR strategies with a global, equity-driven mindset.
Katalina Vega
Marcus Body has 20+ years of experience building award-winning employer brands and talent strategies for clients from McDonald’s to CERN. He simplifies complex challenges, sets clear goals, and works with experts to deliver results. ThirtyThree is an award-winning agency combining strategy, data, and creativity to help you attract and retain top talent worldwide.
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Marcus Body
Ivan is passionate about telling stories. Stories about struggle, joy and perseverance. It’s his privilege to find, shape and spread the stories for the people, ideas, and organizations he believes in. His love of travel and unending curiosity about people led him to Booking.com, where he works as Global Talent Marketing Team Lead. His professional journey took him from global EVP development, campaigns, to HR tech deployment and personal brand building for individual leaders. He is a humble wanna-be runner, hiker and an aspiring trainer in Nonviolent Communication.
Ivan Raykov
Lovro Čulina is an HR tech expert with deep experience helping organizations optimize recruitment, talent acquisition, and employer branding. At TalentLyft, he drives go-to-market initiatives that connect technology with exceptional hiring experiences. With a background spanning both ATS and HRIS platforms, Lovro brings a unique, holistic view on how modern companies scale their people operations
Lovro Culina
Grete Kivi is the first Employer Branding hire at JetBrains, where she is building the global EB function from the ground up to connect the company with top tech talent worldwide. Previously, she helped scale Bolt’s global employer brand as their second EB hire, following earlier experience in banking, startups, and fast-growing scale-ups. She also works as a freelance EB Lead, supporting organisations that want to strengthen their employer brand without a full-time hire.
Grete Kivi
Co-founder of Ethermind, creating AI Personas powered by leading LLMs and proprietary data to boost workplace productivity. Co-founder of Coursedot, delivering bespoke tech and management training worldwide through a network of 4,400+ expert trainers. One of the few Bulgarians to graduate from Singularity University’s program at NASA Ames, specializing in AI and exponential technologies.
Theodor Panayotov
With a Master’s in Transactional Analysis and an HR specialization from CIPD, Florentina has 19+ years of experience in HR across banking, pharma, and employee benefits. She has led projects in reorganization, talent acquisition, and culture transformation. Passionate about neuroscience, she explores how social skills impact workplace effectiveness. She is committed to driving growth by aligning people strategies with business objectives.
Florentina Ciontea
Panelists
Experts from across sectors share insights, stories, and strategies shaping the future of work.
Andrey Arnaudov is a co-founder of Bulgaria Wants You – a mission-driven initiative that has been inspiring Bulgarians for the past five years to return, stay, and build their future here. One of the platform’s main goals is to support companies in their employer branding journey, helping them showcase the great career opportunities and the improving quality of life in Bulgaria. The latest update to the initiative’s website represents a true revolution in the way talents and employers connect.
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Andrey Arnaudov
Ventsislava Nikolova is the founder of WorkVibes – a consultancy dedicated to building authentic employer brands and transforming workplace cultures across Bulgaria and beyond. With more than a decade of experience in leadership and HR, including at one of the largest logistics companies in the Balkans, she helps organizations attract, engage, and retain their people through meaningful culture and communication. She is also the driving force behind the Employer Branding Summit – the leading regional event for HR and employer brand professionals.
Ventsislava Nikolova
Romina Tsvetanov is one of the driving forces behind Bulgaria Wants You – an initiative dedicated to making the connection between talent and employers easier and more effective. As a Digital Producer, she helps companies create employer branding videos that make them stand out. With a passion for storytelling and extensive experience in both content creation and marketing, Romina brings a unique perspective on the bigger picture – crafting stories that are not only creative, but also strategically impactful.
Romina Tsvetanov
Ivan has over a decade of experience in SaaS & IT consulting, having worked at global market leaders such as Salesforce and Merkle. At Deel, he's focused on helping CEE startups & SMBs go global from day one and expand internationally at speed. When offline, Ivan enjoys coaching CrossFit in Prague, Czechia.
Ivan Valev
Alexander is the founder of BookMark, the first Bulgarian agency specializing in LinkedIn marketing, and has been leading corporate trainings and lectures on LinkedIn for over a decade, including in master’s programs at New Bulgarian University. He is also the creator of the established books and reading platform AzCheta (“I Read”) and author of the specialized column The Linked Practitioner in the Bulgarian edition of Forbes.
Alexander Krastev
Zhan, COO of eHR, ensures both HR teams and employees can be happier by transforming all tedious HR processes into seamless digital workflows. With his unique blend of experience in product development, software architecture, and HR, he drives operational excellence and strategic growth, leading eHR to become Bulgaria’s leading platform for Electronic Labour Files, simplifying document management and compliance. He is known for his strong focus on employer branding, leading a product with zero client churn and exceptionally high NPS scores.
Zhan Egikyan
Maggie Stancheva is an “accounting alchemist” who transforms startup dreams into financial reality. With deep expertise in finance and accounting, she supports entrepreneurs across the UK with everything from budgets and tax strategies to navigating HMRC regulations.
Maggie Stancheva
Nevena is a video producer and strategist with over 15 years of experience in storytelling for TV and brands. Combining her background in corporate communications and branding with a passion for creative video, she helps businesses grow their social media presence through engaging content and TikTok campaigns.
Nevena Tsenova
Verginiya Yancheva from Beyond Communication is a communication and personal development mentor who works with organizations, teams and individuals to strengthen internal communication, improve collaboration, and help build a culture of trust. Drawing on her diverse background across corporate and creative fields, she designs and leads trainings and mentorship programs that help people express themselves with clarity and confidence in the workplace and in life.
Verginiya Yancheva
Debora Apostolova is an Employer Branding & Communications Manager at Bosch Digital Bulgaria, responsible for the company’s employer brand and communication strategy. She has worked for some of the largest IT and outsourcing companies in Bulgaria, with her career beginning over 13 years ago as a PR expert in the telecommunications sector. Debora has extensive experience in communications, employer branding, media relations, corporate social responsibility, reputation management, event organization, and more. She holds a Bachelor’s degree in Public Relations from Sofia University and a Master’s degree in Marketing from the University of National and World Economy (UNWE).
Debora Apostolova
Ivona Boneva is an Employee Engagement Specialist at Sirma, where she focuses on creating meaningful workplace experiences and building an authentic internal culture. Before joining Sirma, she was part of the Knowledge Management and People Development Teams at Econt, working on trainings, internal communications and employer branding initiatives. She’s passionate about the intersection of storytelling, culture, and empathy - and how these shape the way people connect with their workplace.
Ivona Boneva
Kaloyan Kumanov is the Co-CEO of NIK - a regional leader in the AgTech domain that’s transforming the way agriculture is done today in Bulgaria and 11 other countries. From the very start of his career, Kaloyan has focused on his team - how to help it grow, evolve, and adapt - combining the speed of the tech business with the fundamentals of agriculture.
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Kaloyan Kumanov
Iskren Mitev helps founders and HR leaders decode what people in their organization really feel — and turn those emotions into actions for meaningful change. As a partner at BeyondWork, he transforms opinions into clear next steps for satisfaction, engagement, and growth. He's also the co-founder of ESCREO, the paint brand that turned walls into creative expression spaces around the world. Iskren leads the Zaryad Foundation, which supports independent content creators and produces the national radio show "Portraits of Success," spotlighting Bulgaria's boldest business stories that inspire. His philosophy is simple: when leaders take care of their people — people take care of everything else.
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Iskren Mitev
More speakers coming soon...
Speakers
Keynote Speakers
Industry leaders will share global expertise & cutting-edge employer branding strategies.
Bryan Adams is one of the most influential voices in global employer branding. As the CEO of Ph.Creative and co-founder of Happydance Academy, Bryan has helped define the modern EB landscape through his strategic work with brands like Apple, Nike, and GVC, and by co-authoring the game-changing book Give & Get Employer Branding.
Bryan Adams
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Leon Nussbaumer is EVP & Culture Activator @HubSpot
Maria Busmayer
Maria Busmayer is Employer Branding Manager at Revolut, where she leads global strategies to attract top tech talent through creative campaigns, events, and reputation-building initiatives. Having grown her career in employer branding, she previously built the EVP and employer brand strategy at Glovo, establishing a solid foundation for the company’s identity as an employer. At Revolut, Maria focuses on scaling strategy and harnessing creativity to connect with talent worldwide. Passionate about design and storytelling, she thrives on bringing bold, beautiful ideas to life in a fast-moving, dynamic space.
Anna is Senior Social Media Brand Manager at NielsenIQ, leading global brand storytelling across social channels. With a background in employer branding, she now drives strategic content, thought leadership, and employee advocacy within NIQ’s Global Brand Marketing team. She’s passionate about turning complex ideas into clear, creative stories that bring a company’s purpose to life and resonate worldwide.
Anna Bertoldini
Anna is Senior Social Media Brand Manager at NielsenIQ, leading global brand storytelling across social channels. With a background in employer branding, she now drives strategic content, thought leadership, and employee advocacy within NIQ’s Global Brand Marketing team. She’s passionate about turning complex ideas into clear, creative stories that bring a company’s purpose to life and resonate worldwide.
Grete Kivi leads Employer Branding at Bolt, focusing on global strategy and digital presence. With experience ranging from banking to startups, she combines strategic insight with hands-on execution. At Bolt, she builds an authentic brand to attract top talent across markets. She also freelances as a visiting Employer Branding Lead, helping companies strengthen their brand without a full-time hire.
Grete Kivi
Grete Kivi leads Employer Branding at Bolt, focusing on global strategy and digital presence. With experience ranging from banking to startups, she combines strategic insight with hands-on execution. At Bolt, she builds an authentic brand to attract top talent across markets. She also freelances as a visiting Employer Branding Lead, helping companies strengthen their brand without a full-time hire.
Leon Nussbaumer is EVP & Culture Activator @HubSpot
Jake Bustos
Jake Bustos is a global HR leader with over a decade of experience in employer branding, early careers, and talent strategy across Europe, Asia, and the Middle East. Based in London, he leads the Employer Brand & Early Careers center of excellence for The Coca-Cola Company in Europe, driving strategies to attract, develop, and retain next-generation talent. Recognized internationally, he was named 2024 Global Employer Brand Leader of the Year by Kantar and 2022 People Leader of the Year by Coca-Cola BIG. Known for his purpose-driven approach, Jake brings energy, creativity, and a commitment to sustainable, long-term impact.
Leon Nussbaumer is EVP & Culture Activator @HubSpot
Chris Woods
Chris Woods helps companies build employer brands that actually connect with people. As the European Recruitment Marketing Lead at Mars, he focuses on crafting campaigns that feel human, inclusive, and memorable – not just polished. He believes the best work happens when storytelling meets strategy, and when people feel seen, not just targeted.
Marcus Body has 20+ years of experience building award-winning employer brands and talent strategies for clients from McDonald’s to CERN. He simplifies complex challenges, sets clear goals, and works with experts to deliver results. ThirtyThree is an award-winning agency combining strategy, data, and creativity to help you attract and retain top talent worldwide.
Marcus Body
Marcus Body has 20+ years of experience building award-winning employer brands and talent strategies for clients from McDonald’s to CERN. He simplifies complex challenges, sets clear goals, and works with experts to deliver results. ThirtyThree is an award-winning agency combining strategy, data, and creativity to help you attract and retain top talent worldwide.
Leon Nussbaumer is EVP & Culture Activator @HubSpot
Ivan Raykov
Ivan is passionate about telling stories. Stories about struggle, joy and perseverance. It’s his privilege to find, shape and spread the stories for the people, ideas, and organizations he believes in. His love of travel and unending curiosity about people led him to Booking.com, where he works as Global Talent Marketing Team Lead. His professional journey took him from global EVP development, campaigns, to HR tech deployment and personal brand building for individual leaders. He is a humble wanna-be runner, hiker and an aspiring trainer in Nonviolent Communication.
Grete Kivi leads Employer Branding at Bolt, focusing on global strategy and digital presence. With experience ranging from banking to startups, she combines strategic insight with hands-on execution. At Bolt, she builds an authentic brand to attract top talent across markets. She also freelances as a visiting Employer Branding Lead, helping companies strengthen their brand without a full-time hire.
Katalina Vega
Katalina Vega Bautista is the EMEA & APAC Partnerships Lead at Humand, an HR tech platform helping companies build strong cultures and streamline processes. With 6+ years in SaaS, digital marketing, and advertising, she has driven growth at Uber and Mercado Libre. Now based in Barcelona, Katalina is expanding Humand’s global partner network, championing innovative, people-first HR strategies with a global, equity-driven mindset.4o
Leon Nussbaumer is EVP & Culture Activator @HubSpot
Florentina Ciontea
With a Master’s in Transactional Analysis and an HR specialization from CIPD, Florentina has 19+ years of experience in HR across banking, pharma, and employee benefits. She has led projects in reorganization, talent acquisition, and culture transformation. Passionate about neuroscience, she explores how social skills impact workplace effectiveness. She is committed to driving growth by aligning people strategies with business objectives.
Leon Nussbaumer is EVP & Culture Activator @HubSpot
Grete Kivi
Grete Kivi is the first Employer Branding hire at JetBrains, where she is building the global EB function from the ground up to connect the company with top tech talent worldwide.Previously, she helped scale Bolt’s global employer brand as their second EB hire, following earlier experience in banking, startups, and fast-growing scale-ups. She also works as a freelance EB Lead, supporting organisations that want to strengthen their employer brand without a full-time hire.
Anna is Senior Social Media Brand Manager at NielsenIQ, leading global brand storytelling across social channels. With a background in employer branding, she now drives strategic content, thought leadership, and employee advocacy within NIQ’s Global Brand Marketing team. She’s passionate about turning complex ideas into clear, creative stories that bring a company’s purpose to life and resonate worldwide.
Lovro Culina
Lovro Čulina is an HR tech expert with deep experience helping organizations optimize recruitment, talent acquisition, and employer branding. At TalentLyft, he drives go-to-market initiatives that connect technology with exceptional hiring experiences. With a background spanning both ATS and HRIS platforms, Lovro brings a unique, holistic view on how modern companies scale their people operations
Leon Nussbaumer is EVP & Culture Activator @HubSpot
Theodor Panayotov
Co-founder of Ethermind, creating AI Personas powered by leading LLMs and proprietary data to boost workplace productivity. Co-founder of Coursedot, delivering bespoke tech and management training worldwide through a network of 4,400+ expert trainers. One of the few Bulgarians to graduate from Singularity University’s program at NASA Ames, specializing in AI and exponential technologies. Holds a patent on emissions reduction in heavy industry, actively supports TUES high school, and is passionate about education, innovation, and sports.
Panelists
Experts from across sectors share insights, stories, and strategies shaping the future of work.
Ivan has over a decade of experience in SaaS & IT consulting, having worked at global market leaders such as Salesforce and Merkle. At Deel, he's focused on helping CEE startups & SMBs go global from day one and expand internationally at speed. When offline, Ivan enjoys coaching CrossFit in Prague, Czechia.
Andrey Arnaudov
Andrey Arnaudov is a co-founder of Bulgaria Wants You – a mission-driven initiative that has been inspiring Bulgarians for the past five years to return, stay, and build their future here. One of the platform’s main goals is to support companies in their employer branding journey, helping them showcase the great career opportunities and the improving quality of life in Bulgaria. The latest update to the initiative’s website represents a true revolution in the way talents and employers connect.
Ivan has over a decade of experience in SaaS & IT consulting, having worked at global market leaders such as Salesforce and Merkle. At Deel, he's focused on helping CEE startups & SMBs go global from day one and expand internationally at speed. When offline, Ivan enjoys coaching CrossFit in Prague, Czechia.
Ventsislava Nikolova
Ventsislava Nikolova is the founder of WorkVibes – a consultancy dedicated to building authentic employer brands and transforming workplace cultures across Bulgaria and beyond. With more than a decade of experience in leadership and HR, including at one of the largest logistics companies in the Balkans, she helps organizations attract, engage, and retain their people through meaningful culture and communication. She is also the driving force behind the Employer Branding Summit – the leading regional event for HR and employer brand professionals.
Ivan has over a decade of experience in SaaS & IT consulting, having worked at global market leaders such as Salesforce and Merkle. At Deel, he's focused on helping CEE startups & SMBs go global from day one and expand internationally at speed. When offline, Ivan enjoys coaching CrossFit in Prague, Czechia.
Romina Tsvetanov
Bulgaria Wants You
Romina Tsvetanov is one of the driving forces behind Bulgaria Wants You – an initiative dedicated to making the connection between talent and employers easier and more effective. As a Digital Producer, she helps companies create employer branding videos that make them stand out. With a passion for storytelling and extensive experience in both content creation and marketing, Romina brings a unique perspective on the bigger picture – crafting stories that are not only creative, but also strategically impactful.
Ivan has over a decade of experience in SaaS & IT consulting, having worked at global market leaders such as Salesforce and Merkle. At Deel, he's focused on helping CEE startups & SMBs go global from day one and expand internationally at speed. When offline, Ivan enjoys coaching CrossFit in Prague, Czechia.
Alexander Krastev
Alexander is the founder of BookMark, the first Bulgarian agency specializing in LinkedIn marketing, and has been leading corporate trainings and lectures on LinkedIn for over a decade, including in master’s programs at New Bulgarian University. He is also the creator of the established books and reading platform AzCheta (“I Read”) and author of the specialized column The Linked Practitioner in the Bulgarian edition of Forbes.
Ivan has over a decade of experience in SaaS & IT consulting, having worked at global market leaders such as Salesforce and Merkle. At Deel, he's focused on helping CEE startups & SMBs go global from day one and expand internationally at speed. When offline, Ivan enjoys coaching CrossFit in Prague, Czechia.
Ivan Valev
Ivan has over a decade of experience in SaaS & IT consulting, having worked at global market leaders such as Salesforce and Merkle. At Deel, he's focused on helping CEE startups & SMBs go global from day one and expand internationally at speed. When offline, Ivan enjoys coaching CrossFit in Prague, Czechia.
Ivan has over a decade of experience in SaaS & IT consulting, having worked at global market leaders such as Salesforce and Merkle. At Deel, he's focused on helping CEE startups & SMBs go global from day one and expand internationally at speed. When offline, Ivan enjoys coaching CrossFit in Prague, Czechia.
Zhan Egikyan
Zhan, COO of eHR, ensures both HR teams and employees can be happier by transforming all tedious HR processes into seamless digital workflows. With his unique blend of experience in product development, software architecture, and HR, he drives operational excellence and strategic growth, leading eHR to become Bulgaria’s leading platform for Electronic Labour Files, simplifying document management and compliance. He is known for his strong focus on employer branding, leading a product with zero client churn and exceptionally high NPS scores.
Ivan has over a decade of experience in SaaS & IT consulting, having worked at global market leaders such as Salesforce and Merkle. At Deel, he's focused on helping CEE startups & SMBs go global from day one and expand internationally at speed. When offline, Ivan enjoys coaching CrossFit in Prague, Czechia.
Maggie Stancheva
Maggie Stancheva is an “accounting alchemist” who transforms startup dreams into financial reality. With deep expertise in finance and accounting, she supports entrepreneurs across the UK with everything from budgets and tax strategies to navigating HMRC regulations.
Ivan has over a decade of experience in SaaS & IT consulting, having worked at global market leaders such as Salesforce and Merkle. At Deel, he's focused on helping CEE startups & SMBs go global from day one and expand internationally at speed. When offline, Ivan enjoys coaching CrossFit in Prague, Czechia.
Nevena Tsenova
Nevena is a video producer and strategist with over 15 years of experience in storytelling for TV and brands. Combining her background in corporate communications and branding with a passion for creative video, she helps businesses grow their social media presence through engaging content and TikTok campaigns.
Ivan has over a decade of experience in SaaS & IT consulting, having worked at global market leaders such as Salesforce and Merkle. At Deel, he's focused on helping CEE startups & SMBs go global from day one and expand internationally at speed. When offline, Ivan enjoys coaching CrossFit in Prague, Czechia.
Verginiya Yancheva
Verginiya Yancheva from Beyond Communication is a communication and personal development mentor who works with organizations, teams and individuals to strengthen internal communication, improve collaboration, and help build a culture of trust. Drawing on her diverse background across corporate and creative fields, she designs and leads trainings and mentorship programs that help people express themselves with clarity and confidence in the workplace and in life.
Ivan has over a decade of experience in SaaS & IT consulting, having worked at global market leaders such as Salesforce and Merkle. At Deel, he's focused on helping CEE startups & SMBs go global from day one and expand internationally at speed. When offline, Ivan enjoys coaching CrossFit in Prague, Czechia.
Debora Apostolova
Debora Apostolova is an Employer Branding & Communications Manager at Bosch Digital Bulgaria, responsible for the company’s employer brand and communication strategy. She has worked for some of the largest IT and outsourcing companies in Bulgaria, with her career beginning over 13 years ago as a PR expert in the telecommunications sector. Debora has extensive experience in communications, employer branding, media relations, corporate social responsibility, reputation management, event organization, and more.
Ivan has over a decade of experience in SaaS & IT consulting, having worked at global market leaders such as Salesforce and Merkle. At Deel, he's focused on helping CEE startups & SMBs go global from day one and expand internationally at speed. When offline, Ivan enjoys coaching CrossFit in Prague, Czechia.
Ivona Boneva
Ivona Boneva is an Employee Engagement Specialist at Sirma, where she focuses on creating meaningful workplace experiences and building an authentic internal culture. Before joining Sirma, she was part of the Knowledge Management and People Development Teams at Econt, working on trainings, internal communications and employer branding initiatives. She’s passionate about the intersection of storytelling, culture, and empathy - and how these shape the way people connect with their workplace.
Ivan has over a decade of experience in SaaS & IT consulting, having worked at global market leaders such as Salesforce and Merkle. At Deel, he's focused on helping CEE startups & SMBs go global from day one and expand internationally at speed. When offline, Ivan enjoys coaching CrossFit in Prague, Czechia.
Kaloyan Kumanov
Kaloyan Kumanov is the Co-CEO of NIK - a regional leader in the AgTech domain that’s transforming the way agriculture is done today in Bulgaria and 11 other countries.
From the very start of his career, Kaloyan has focused on his team - how to help it grow, evolve, and adapt - combining the speed of the tech business with the fundamentals of agriculture.
Ivan has over a decade of experience in SaaS & IT consulting, having worked at global market leaders such as Salesforce and Merkle. At Deel, he's focused on helping CEE startups & SMBs go global from day one and expand internationally at speed. When offline, Ivan enjoys coaching CrossFit in Prague, Czechia.
Iskren Mitev
Iskren Mitev helps founders and HR leaders decode what people in their organization really feel — and turn those emotions into actions for meaningful change. As a partner at BeyondWork, he transforms opinions into clear next steps for satisfaction, engagement, and growth. He's also the co-founder of ESCREO, the paint brand that turned walls into creative expression spaces around the world. Iskren leads the Zaryad Foundation, which supports independent content creators and produces the national radio show "Portraits of Success," spotlighting Bulgaria's boldest business stories that inspire. His philosophy is simple: when leaders take care of their people — people take care of everything else.
Sponsors & Partners of EB Summit
Proudly backed by leading companies shaping better workplaces and cultures.
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Who should attend?
Tickets
Claim your seat among HR & employer branding leaders. Reserve your place today - tickets are limited.
Blind Pass
Lowest price available. Be the first to get your ticket.
What’s included with your EB Summit ticket:
✅ Full access to all keynote sessions and panels with international speakers from Booking.com, HubSpot, JetBrains, Coca-Cola, Mars & more
✅ Recordings of all sessions — revisit the talks anytime after the event
✅ Access to our Expo Zone with partner companies and HR/tech solutions
✅ Food, drinks, coffee & snacks throughout the day
✅ Thoughtful branded gifts designed to represent Attract – Engage – Retain
✅ Access to a private community in Humand — stay connected with peers and continue the conversation
✅ Exclusive attendee-only discounts for WorkVibes services
✅ Networking opportunities with 250+ HR, marketing & business leaders
Early Bird
Last chance for a deal. Standart tickets tickets coming soon.
What’s included with your EB Summit ticket:
✅ Full access to all keynote sessions and panels with international speakers from Booking.com, HubSpot, JetBrains, Coca-Cola, Mars & more
✅ Recordings of all sessions — revisit the talks anytime after the event
✅ Access to our Expo Zone with partner companies and HR/tech solutions
✅ Food, drinks, coffee & snacks throughout the day
✅ Thoughtful branded gifts designed to represent Attract – Engage – Retain
✅ Access to a private community in Humand — stay connected with peers and continue the conversation
✅ Exclusive attendee-only discounts for WorkVibes services
✅ Networking opportunities with 250+ HR, marketing & business leaders
Standard
Standard access. The last chance to secure your spot.
What’s included with your EB Summit ticket:
✅ Full access to all keynote sessions and panels with international speakers from Booking.com, HubSpot, JetBrains, Coca-Cola, Mars & more
✅ Recordings of all sessions — revisit the talks anytime after the event
✅ Access to our Expo Zone with partner companies and HR/tech solutions
✅ Food, drinks, coffee & snacks throughout the day
✅ Thoughtful branded gifts designed to represent Attract – Engage – Retain
✅ Access to a private community in Humand — stay connected with peers and continue the conversation
✅ Exclusive attendee-only discounts for WorkVibes services
✅ Networking opportunities with 250+ HR, marketing & business leaders
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Location
The International Business School in Sofia, Bulgaria, is a modern educational facility located at Vincent van Gogh 7, Sofia, Bulgaria. Opened in 2017, it features advanced lecture halls, event spaces, a hotel, and training rooms. It's an ideal venue for conferences and events, known for its innovative design and central location.
Your questions answered
About the organizer
WorkVibes is a Bulgaria-based boutique consultancy dedicated to transforming the way organizations connect with their people and help companies build meaningful workplaces that attract, engage, and retain talent with purpose.
Our expertise spans across:
Employer branding strategy and content
Internal communication and employee belonging
Recruitment campaigns and candidate experience
Leadership training and HR development
- Employer branding strategy and content
- Internal communication and employee belonging
- Recruitment campaigns and candidate experience
- Leadership training and HR development
We’re not just another agency. We’re here to spark movement.
About the organizer
WorkVibes is a Bulgaria-based boutique consultancy dedicated to transforming the way organizations connect with their people and help companies build meaningful workplaces that attract, engage, and retain talent with purpose.
Our expertise spans across:
• Employer branding strategy and content
• Internal communication and employee belonging
• Recruitment campaigns and candidate experience
• Leadership training and HR development
We’re not just another agency. We’re here to spark movement.
